Aside of EXTREMELY CLEVER marketing, I don’t understand how on earth the Dolce & Gabanna logo design became so popular. Craved by many, copied by the dozen… care to tell me what’s the big deal about it?
It’s not as luscious as the Yves St. Laurent logo nor as refreshingly simple as the Armani logotype. It conveys nothing and it looks bland, like a blatant ripoff of Chanel’s anagram.
In my opinion, it is a bland logo… but, damn… you can’t help but associating it to this nouveau-riche opulence that characterizes certain celebrities and artists. Tacky, yet expensive.
You know that logo’s worth gold and praise. How much are you willing to sacrifice in order to get such fame and power?
Red Carpet Logos
People learned to accept the unacceptable thanks to media. Do we need to get another Black Eyed Peas song? Or how about a new movie starring Paris Hilton? Do we need that? No, but it becomes part of our lives thanks to repetition and exposition.
Not all of the most famous logos are the best logos and vice versa. However, clever promotion creates legends.
How to add value to your logo?
There are three things to consider here:
- Create an image that lingers. I can’t get the Google logo off of my mind (for the wrong reasons… but, sometimes, these quirks create closer relationships and incidental brand awareness), I can spot it easily and recognize it.
- Never forget design: create a logo that can be reproduced on several media, easy to reproduce and to remember. Composition and simplicity are key.
- Logo mutation can be a blessing or a curse. Some logos can accept changes easily due to a flexible brand positioning campaign. Some other, more rigid and iconic, are better to leave untouched. Always bear in mind if you can keep tweaking and changing your logo regularly. People will take note.
If you can make the customer’s experience richer, you’re on your way. Dolce & Gabana’s logo is nothing special, but add it to any product and it will add a glimpse of luxury.
How much are you willing to give for the Touch of King Midas?
