If your logo is so ugly its reflection on a mirror ducks, you should probably re-think its design. There’s no other way around. However, there are some situations on which you might have the prettiest logo ever, but it’s not the most functional in terms of reproduction and resizing. That’s a rare situation, but it happens.
It’s amazing to see how people’s egos are bigger than their need to promote their products. There’s always a self-appointed designer that wants to cut some corners and thinks it’s possible to make a logo on PowerPoint. Sadly, the results are hideous.
You need to change your logo when it no longer serves its purpose: to identify properly your company, its products and services.
Reality check: you need the BEST logo you can get.
Look, I want to be the first one to say that you really have to find ways to save. It is pointless to spend tons of cash on outdated marketing strategies, but if there’s a smart investment you have to do is, well… your logo!
Settling for measly logos is not the same as getting a slightly dented car: you cannot get away with it. (Come to think about it: why would you get yourself a cheap broken car if you don’t have to? To save a few pennies? TREAT YOURSELF RIGHT!). A logo, specially if you’re a starting company, will give you a boost. A memorable image that can be linked to your company’s name, products and services will be printed in the most wanted media ever
You guessed it: it will be printed on your customers’ minds.
You really need to change your logo when:
- People say things like “your mom is so ugly she looks like (insert your company logo here)”
- Customers are embarrassed by it and avoid be seen carrying bags or boxes with your logo embedded in them.
- Printers hate your guts.
- Designers look at it as if they were looking Sin in the eye.
- It looks a lot like the logo from another company.
In other words: pamper your company with a nice logo design!
I know you’ve spent time and money on your company, you want to make it work, you’re passionate about your business and, while times have been kind of rough in the past, you’re willing to give your company whatever it needs to be prosper.
Here’s a hint: start with a logo worth the admiration of others. Take your time to talk to your design agency, let them guide you towards the most suitable solution for your corporate image, let them discuss different ideas until they come up with something nice.
Little details sum up and speak volumes. If your logo is so hideous you had to tie a steak to it so the dog would play with it, it’s time to change. Be humble and think of your customers first.
