“Your Logo for Free!” sounds like a tempting premise, doesn’t it? Yes: a quick and easy way to get your logo done. It’s as simple as choosing a template, some pre-fab vector designs, swap colors all over it and PRESTO! A logo is born…
… A HIDEOUS abomination, a deffective clone, unable to find a place amongst other logos. “Your Logo For Free”… what an irony.
If we were to give away logos like that (let’s not think about copyright… let’s just focus on the originality of it… you know, to spare each other from a headache), do you think there would be a business focused on the creation of logos in the first place?
“Your Logo for Free”=Candy from strangers!
It might sound a bit far-fetched, but think about it:
- You have NO IDEA whatsoever of the rights you have over that… um… “logo” (yes, I’m making quotation marks with my fingers as we speak… moving on…)
- Free logos are usually “one size fits all” solutions. Everyone gets the exact same clipart logo. How original… it’s like going back to High School where everyone wants to be original wearing the same shirt…
- These logos are usually stolen from other companies. Check this out If they dare to charge for this, can you imagine how awful it gets?
Free Logos = What others don’t like
This is going to be cruel, but don’t pull away from me. Remember all these charity rallies on which people would ask you to collaborate with canned goods? You weren’t giving away the good stuff, were you? You gave… what? Prune juice? Canned creamed corn?
Did you ever donated that AWESOME denim jacket to the Salvation Army, even if it was too short and tight for you?
People (unlike some magnanimous exceptions with a huge heart) don’t give away what they need but what they can get rid of.
In conclusion: Free Logos=Not a good idea.
A logo is the first approach your customer has with your products or your company. You want to hook them, to get their attention and, in the end, you want to get more sales. It’s worth to invest some time and money before launching your company. Like I’ve said before, it’s your company’s Power Tie.
“Free Logos” websites are fun if you want to create something you will delete after a while. If you want to get serious, you might want to ask a logo company to do the work *hint hint*.
