IlikeLogos.com Blog

This was a year of changes.  Many companies transformed their corporate identities in favor of simplicity and a friendlier approach.  The fluctuation of economy left the consumers in some kind of a void and there was nothing to cling to.  That’s why companies decided to find kinder ways to get their message through.

One might wonder:  maybe it’s time to make some sacrifices and take that old corporate image you’ve spent so much time, money and effort to constitute and throw it into the trashcan.  It’s never an easy choice and it’s not suitable for everyone out there.  Then, when or why or how to do it?

Here are 5 signs it’s time to change your corporate identity.  The sooner, the better.

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Ah, Christmas… time to gather, share and hope for better days.  TV’s playing the same four or five seasonal movies they’ve been playing for 20 years now, neighbors pimp their cribs with christmasy bling bling and there’s a vibe of sheer joy like those carrols everyone remembers but only partially.

Christmas: time to wish and hope.  Considering that I LOVE logos, I have my own wishlist.  There are some things that I hope to see more often not only when it comes to logo design.  The industry must open their eyes and realize that conditions, due to the advances of technology and the oscillating economy, have changed.

This is my wishlist.  Hey, a boy can dream.

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Think of your Corporate Identity as a Power Tie.  You want it to reflect that you can get things done, you want it to asset that you have the tools and the know-how to make things work the way they have to.  Tacky colors, flimsy designs, bland messages won’t cut it.

So, as an early Christmas gift, I want to give you five pointers on how to improve your corporate identity.  You can send me a card or cookies later. Read the rest of this entry »

Designing a company logo is easy.  Get paper, crayons, scissors and lots of glitter.  You can never go wrong with glitter.

Okay… before you start a manual arts marketing campaign (come on… we were joking up there…), let me tell you something:  A logo is similar but not exactly a pretty picture.  You have to take many things into consideration.

If you want to know how to design a company logo, here are some concepts you will find useful. Read the rest of this entry »

A Corporate Identity defines the look, feel and language used by a company, inside and out.  It works kind of like a personality that transmits a certain emotion or vibe to people (customers, employees…).  People tend to use the terms “corporate image” and “corporate identity” indistinctively.  There is a subtle difference know.

It is a matter of perception. Read the rest of this entry »

There are custom logo designs that simply HURT!  Much to our dismay, we are at our clients’ command.

There are rare cases on which we establish the perfect mental connection with a customer:  he knows what he wants and we know how to make it better.  We make the first drafts, they LOVE us.  Our customers deliver the information we need to design their logo on time, we LOVE them when they do that.  We meet our deadline with the logotype equivalent of a DaVinci (or, at least, one mean Lautrec) and everything between them and us is pure magic.

But, well: when love is in the air, there’s always someone with a BB gun ready for a hunt. Read the rest of this entry »

Logo designs for babies, in my humble opinion, should be exciting.  Sadly, that’s something I don’t see often.  Some parents tend to forget that it is THEM, not the little toddlers, the ones that are buying stuff.

I can only begin to imagine the impact of a baby in a young family.  However, I’m sure design could be a little bit less conventional and more challenging (or, at least, stimulating). Think about it:  Barney, The Tellytubbies and the Backyardigans, when seen through a baby’s perspective (blurry, only able to capture strong colors, still unable to distinguish forms) are nothing but moving lumps.  We assume they LOVE them.

They just don’t know better. Read the rest of this entry »

Custom logo designs to die for.  The kind of logo I would gladly have tattooed on my forehead, THAT ideal logo that embeds in my head as a loop of thought I can’t get through.  Not a Rembrandt, not a Picasso: just a smart, simple, compelling design that’s appealing and easy to remember, crafted yet easy to reproduce.

Oh, to dream…

Sadly, that’s all the comfort we have.  As much as I’ve found astonishing designs, some tendencies and trades leave me, to say the least, frustrated.  Forget commercial concerns:  I just want something that doesn’t look like it comes from Goya’s nightmares after a few pints of sangría.

“What is it”, you ask?  My friends… I’ve got a wishlist of seven items I want to share with you! Read the rest of this entry »

Is your corporate identity looking paler to you?

Look, I’m no one to spread rumors and I don’t want to scare you but… is your corporate identity acting weird lately?

You know… making no sense, making disturbing impressions of other corporate identities, looking either awfully pale or maybe in an odd scheme of colors that don’t feel natural?

You know… like it’s there with you but its mind is somewhere else?

Look, I’m no one to scare you or to tell you how to manage your corporate identity but I think…

… your corporate identity is experiencing a massive blood loss that reflects on a lack of consistency!  Beware of the blood-suckers! (yes… back to my October mood…)

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When it comes to logo designs, no one has the last word.  And, heck, I know I don’t have it!

I love graphic design, at least from the perspective of a viewer, and I LOVE logos.  They are part of our contemporary cryptography and they’re full of sociological meaning.  Logos encompass the values and urges of our time.

My own taste is kind of set when it comes to logotypes (retro, elegant, simple, stylized, quirky…) and I wish we had more of those in our catalog. On that department, my hands are tied behind my back and I’m typing this with my nose.

However, I’ve noticed that there are some things we all can learn.  It’s never too late, is it? Read the rest of this entry »